Marketing Strategies for Posting Contents on Social Media

Published on June 9th, 2015 | by Mehedi Khan

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5 Strategies for Posting Contents on Social Media





Social Media is a great source of getting your message delivered to your existing and potential customers. Social media helps to deliver your message to the audience. There is a survey report which said that now a days the popularity of major social media like Facebook, Twitter, LinkedIn, Pinterest, Google Plus+ etc are increasing everyday. Many small companies open social media pages and try to convey the message of their products or services to the relevant audience. But it really not easy to do this perfectly and get good response.
Posting on social media is an art. It is disappointing if the message is not being delivered to the ultimate receiver. Here are 5 important strategies for posting contents on social media:

#1. Audience:

Basically audience are the sum of the persons for whom the message is being created. The message should be clear and your audience should be able to understand it. So when you decide to post your contents on social media, the first thing you need to consider is your audience. It is also important that whether your audience will like your post or if still you need to bring some changes. Another important thing to remember is that when your maximum audience is online and when they are active. When you can figure out the time they are online then you will be able to get the maximum response and you can reach maximum audience.

#2. Time:

Time is very important for posting contents on social media. Usually people use social media on their free time. But again it’s up to your audience. Researching the statistical data and your audience will reveal the right time to post contents on social media.

#3. Message:

Message is what thing you want to share with your audience. It can be any offer, promotional message, notice or anything else. Important fact is your message should be clear and when your audience will be able to interpret the message you want to deliver then they will  follow your message. For clear understanding you can keep it short and clear. You also need to make sure that your message provides some value to your audience. One special trick is you can use visual effects like image because people usually give more attention when you post your message in an image along with the caption details.

#4. Conversation:

Conversation is the key to keep your audience engaged. Some simple practices can make your posting super successful. Like replying on the comments and their questions, making them clear about any confusion etc. In a word you need to talk to your audience so that they will be able to clearly understand your message and feel good to follow your company/organisation on social media.

#5. Cry to Fry:

This is a twist. Cry to fry means if the postings on social media doesn’t get the exposure then the posting is just the waste of time, that’s why this is important to tell your audience to share, comment, subscribe more. Telling them again and again in a systematic way may bring some positive changes so that the posting on social media will be successful.

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