Published on December 14th, 2014 | by Mehedi Khan0
Importance of Quality Photo For Better Marketing
Do you have any photo of your childhood? What happens when you see your childhood photos? It takes you back to your childhood for a while. And it’s true that photo can talk. The photo is an important and essential element of marketing. There is a wide area of the photo, where various types of the photo are using for marketing, mainly advertising purposes. It could be banner ad, any event photo, any achievement photos, graphic designed photo, web and print media ad, promotional campaign photos, company’s own photo gallery that includes all the employee’s photo, any tour photos, motivational and inspirational photos, survey photos, infographic photos, billboard and so on.
The quality photo brings quality result: A quality photo can bring quality result. Quality photo not only means high-resolution photo it should have some meaning that why the photo has include. When potential and existing customers see the photo on any advertisement and if it can make them realize the message that you want to deliver then your effort is successful.
Some months ago there was a trend and people took the challenge that called ‘Ice Bucket Challenge‘ for raising fund. They took photos and videos of their ‘Ice Bucket Challenge’ and upload it to social media, blogs and then inspire others to take ‘Ice Bucket Challenge’ and donate to helpless people. It was successful as it could motivate and inspire many people by just sharing photos of many people who were participating in this social event.
Photo without meaning is just waste of money time and effort: Photo without any meaning is nothing because it will fail to meet the objectives. Every effort has an objective. So when the photo will fail to deliver the message to the potential and existing customers then the effort, time and money will be wasted. So it is important to make sure that it contains a message and the audience will realize the message.
What is your first impression of this photos?
There are few advertisements of this series. Each one is excellent. For making environmental awareness they made this ad. The message on this ad is-
“When the wood go, wildlife goes.”
This photo is not real it has made by graphics but the message with this photo is very clear. Isn’t this a creative ad? Let us know what do you think by commenting below. Share this post if you think this is helpful.